ILLUSTRATION & GRAPHIC DESIGN

Illustration/ Concept Art (2023-2025)

Digital Painting / Character Design / Environment Design

Illustration/ Painting (2023-2024)

Digital Painting/ Traditional 2D Painting

MullenLowe MENA (2021-2022)

Social-Media Initial-Mock Graphic Designs

During my internship at MullenLowe, I worked across social media research, strategy, and creative design. I analyzed platform updates, competitor strategies, and trends, applying insights to briefs, including a 2021 MAF Newsletter. I learned the importance of content calendars in aligning strategy and design teams, enabling timely, relevant posts. On the creative side, I contributed to graphic design and content creation, collaborating closely with social teams. I observed campaigns from brainstorming to client delivery, gaining skills in balancing creativity with client expectations. This experience strengthened my design, research, and time-management abilities while giving me a deeper appreciation for the organized, collaborative process behind successful campaigns.

Social-Media graphic designs for ‘Mall Of The Emirates’ unveiling of ‘That Concept Store’
(Designs made for Majid-Al-Futtaim)

Various ‘Instagram Story’ graphic designs completed for different MAF malls
(Designs made for Majid-Al-Futtaim)

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Helen Harkness (2023)

Concept Art / Toy Design

The action figure of Helen Harkness is placed within the exhibition ‘Making of the Modern World’ (British Science Museum) as a symbolic monolith for the Greenham Women Peace Camp, a well-known anti-nuclear defense and feminist movement protesting the patriarchal structure of the military-industrial complex.

This work reflects my interest in how people respond to technological development, and how the forces behind these developments extend beyond just the state and private industry. Positioned above a display containing a “Bowl from Hiroshima,” the figure creates a deliberate contrast — highlighting the tension between an object representing unnecessary destruction and another embodying resistance to it — ultimately prompting the viewer to question what defines the modern world.

IDEATION

RESEARCH

OUTCOME